•1 min read
Turning From the Mirror
Lest we all become Narcissus.
Read on SubstackAbout CappaWork
About Nate
I'm Nate Pinches, the founder of CappaWork. I've spent years building products for owner-led businesses, and I've seen firsthand how the gap between vision and execution can slow down even the most ambitious operators.
CappaWork is my answer to that problem: a way to bring startup-level velocity to businesses that don't need—or want—the overhead of a full tech team.
CappaWork exists to solve a simple problem: owner-led businesses need modern software, but they don't need the overhead of a full tech team or the complexity of a bloated agency.
We work with businesses doing $500K–$5M in revenue who have niche knowledge, messy internal systems, and a vision to turn a cost center into a profit center. These aren't startups looking for scale—they're operators who need tools that work.
Our Approach
We build on the same stack that powers billion-dollar startups: Next.js, Supabase, Vercel, Clerk, and Stripe. But we don't build "no-code tools" or "vibed out hacks." We build scalable software assets that earn trust inside your business first—then let you take them to market when you're ready.
The Philosophy
The best products start as internal tools. AWS started as an internal server. Slack was a team tool that turned into a product. We believe your internal systems can become your competitive advantage—if they're built right.
We're not here to build features you'll never use. We're here to build tools your team actually loves, on a foundation your customers will trust.
Also by Nate
I also write about product development, technology, and building well on Substack.
•1 min read
The Illusion of Thought
Simple, we actually read.
Read on Substack•1 min read
Fortitude
Two steps forward, one step back.
Read on Substack